Solar Industry 2014-07-17T10:26:25-07:00
International solar operations and maintenance firm, Alectris, makes U.S. entry at Solarplaza's Solar O&M NA event.

Alectris, makes U.S. entry at Solar O&M NA event.

Our solar industry experience is not only long standing but covers the breadth of solar marketing activities and supply chain entities.

We work with companies along the solar supply chain from manufacturers to installers, financing entities to solar O&M providers and across continents to international firms making a U.S. market entry.

Marketing services help companies identify who they need to reach and why, their strongest value proposition into the market, where they can engage new customers and help them reach those customers with marketing and thought leadership campaigns.

Our team is responsible for the industry’s largest online megaphone, #SolarChat and actively works with the leading trade organizations.


Installer/Dealer Marketing
The Identity3 team has a very unique and powerful advantage in the area of dealer marketing.  We bring to your aid years of experience on the dealer side.  Our holistic approach to dealer marketing programs is based on years of industry and dealer side experience. Additionally our work includes #SolarChat, the only global monthly event that everyone can attend, founded by agency partner, Raina Russo that regularly attracts a host of U.S. and worldwide solar dealers.

Marketing Solar to Women
We bring a special focus and passion to the industry – selling more solar by marketing and selling it to women! Our partners, Raina Russo and Glenna Wiseman, initiated the industry’s discovery and conversation of the importance of marketing solar to women.  Our ground breaking “Shining a Solar Marketing Light on Women” national survey reached out to moms and female homeowners, garnering responses from 34 states.

This work has been covered in nearly every major solar industry publication, at Solar Power International and by industry manufacturers. Now it has birthed a new proprietary community, Women4Solar and a host of marketing solar to women services for the solar industry.

U.S. Marketing for International Firms
The U.S. is an influencing epicenter and business market for the placement and promotion of communications for international solar firms. The Identity3 team works with foreign based firms to help them drive U.S. press, show and market thought leadership and traction.

You can rely on the powerful combination of marketing, press, social media and solar industry expertise resident in our team, coupled with our #SolarChat community, to help you put a megaphone to your communication efforts in America.