Hear from nearly 300 American women to inspire your marketing and sales efforts!
- 270 Respondents from 34 States
- 63% Parents
- 86% Homeowners
- 54% Have average electric bills of over $150 / month
- 89% Do not have solar
- 61% Said they know someone who has solar on their home
Cited in The Solar Foundation 2013 National Solar Jobs Report
The survey was cited in the “National Solar Jobs Census 2013” published January 2014 by The Solar Foundation® in concert with The George Washington University Solar Institute and the BW Research Partnership. The report stated:
“A recent #Women4Solar survey found that women represent the largest block of residential solar purchasing decision makers, suggesting that women are not only paying attention to industry trends but are driving adoption rates.”
Survey Framework – 5 Stages of Buying
According to leading marketing to women expert, Marti Barletta, 80 percent of women initiate home improvement projects. They are the CPOs or Chief Purchasing Officers, of the home. They control the family budgets and make or participate in the decision to go solar in over 90% of American homes.
Women are the driving force behind the solar decision, and according to our research, women do not feel the solar industry is reaching out to them in techniques they will respond to or are speaking their language.
The survey follows the 5 Stages of Buying women follow as outlined by Marti Barletta. These stages have been reported to the solar industry via Solar Power World Magazine, in their article “What Do Women Really Want from a Solar Sale.”
Data from 20 questions was gathered according to these 5 stages of research, purchase and referral to inform both your marketing and sales activities to help you initiate and close more solar deals:
- Stage 1 – Deciding When to Enter the Market
- Stage 2 – The Short List
- Stage 3 – The In-Person Meeting
- Stage 4 – Paying the Bills
- Stage 5 – Word of Mouth
A cadre of solar industry professionals, prominent mom bloggers, and leading brand marketers worked together via social media to promote, “Shining a Solar Marketing Light on Women,” a survey for American women homeowners and moms to understand their communication preferences related to solar. With a combined reach of nearly 15,000 bloggers, the mom- and women-oriented networks of Bookieboo.com and TheBloggerConnection.com joined forces with the solar industry’s leading social media platform, #SolarChat founded by Raina Russo, and solar industry marketing professional, Glenna Wiseman, to get the survey out to as many women in America as possible.
Women from 34 states answered the call to submit their opinions in the solar industry’s first ever women consumer oriented marketing survey. This report documents the solar marketing preferences of 270 women.