Taking Stock: Assessing the Condition of Your Marketing Foundation is topic 1 of the new “Build it Bright: Crafting Your Solar Marketing Program” series. Energy Trust of Oregon is launching this solar marketing training series for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon.
The training series is facilitated by Glenna Wiseman, of Identity3, a nationally recognized solar marketing expert. Trainings are available to solar contractors at no cost. Contractors installing systems throughout the U.S. are also welcome to participate at no cost.
The Taking Stock webinar is designed to help you determine the condition of your solar marketing program, including interactive tools to assess the current status of your company’s marketing program, branding and graphic elements, website and online assets, customer knowledge and profiles, and resources including team, budget and outside assistance.
For more details and to RSVP for future webinars go to www.energytrust.org/BusinessDevelopment.