The Identity3 Optimum Website ArchitectureSM ensures your website is a powerful tool in your marketing tool kit. This process combines who and what you are in the marketplace with the best strategies for SEO, content marketing, traffic creation, and lead generation.
Your Optimum Website ArchitectureSM integrates your company identity including visual and text elements, CMS – Content Management System Platform, user navigation strategies, inbound marketing disciplines, SEO/keyword research and strategies, and industry specific elements.
If you are redesigning a new website, then you must consider how and where your existing content will translate to the new site. After the site is live a thorough audit will confirm functionality, SEO foundation elements and ensure the value you have built in your old site is translated properly to the new website.